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Art Director - Media Artist

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NEW SPECIES

An artistic contribution aimed at raising awareness about plastic pollution in our oceans.

New Species 
collection

This collection seeks to depict how the vast amount of plastic waste in the sea can be mistaken for normal fish swimming around, thereby confusing observers. By portraying how coral reefs and sea anemones mistake floating plastic items for their new habitat, and how other fish mistake plastic waste or microplastics for prey, the artist aims to immerse the viewer in the plight of marine ecosystems.

This is especially critical given the dire consequences of such behaviour, including threats to biodiversity and the transfer of toxic contaminants to humans through the consumption of seafood.

01

Specie

Red Ribbon Vinyl Anguilla

& The Canteen

Marching Harlequin

Context:

Sea anemones often live in close association with other organisms, as the anemone’s tentacles contain numerous stinging cells that are used to immobilize the anemone’s prey.

However, in this case, the new inhabitants are not aware that their colourful home is actually a death trap. Their red industrial oily colorant obstruct the anemone's tentacles and lead to its demise.

SALE IS ON

End of the season last catch

02

Specie

White Powder Stain

& The Royal

Laundry Doncella

Coral bleaching

in marine life

Coral reefs are vibrant and colourful due to the microscopic algae called zooxanthellae that live within the coral, creating a mutually beneficial relationship. However, when the ocean environment changes, such as becoming too hot, the coral expels the algae and fades, resulting in coral bleaching. 

White Powder Stain & The Royal Laundry Doncella fish, are unaware of the danger they face from predators that can mistake plastic for prey, leading to liver function problems and the transfer of toxic contaminants to humans who consume these fish.

03

Specie

Black Powder Stain

& The Oil Humphead

The presence of microfibers

The presence of plastic microfibers further exacerbates the issue, with healthy sea anemones ingesting these fibers, which become a chronic condition of their existence. As the Black Powder Stain & The Oil Humphead fish swims across their healthy anemones, they release microplastics and plastic microfibers that are carried around the ocean by currents.

Over time, these microfibers combine with other microorganisms and fish, creating fluorescent colours that may appear beautiful but actually multiply the damage to the anemones and increase the risk of bleaching.

SALE IS ON

End of the season last catch

New Species - R&D

This R&D process intended to blend the beauty and dynamics of marine life with innovative, eco-conscious design, resulting in unique, functional creations.

01

Concept

The core concept seeks to depict how the vast amount of plastic waste in the sea can be mistaken for normal fish swimming around, thereby confusing observers. This symbolizes how marine life is being infiltrated and transformed by plastic waste, becoming the New Species in oceans. 

02

Multi-step process

This structured approach ensures that every aspect of the idea is carefully considered, leading to a well-rounded and thoroughly developed outcome.

03

Biomimicry Study

  • Conduct in-depth research on the locomotion and coloration of fish.​

  • ​Analyse how fish muscles and fins work together for efficient movement and how their colours change in different environments.

04

Material Analysis

  • Examine different types of plastic materials to determine their suitability for mimicking fish movements.

  • Assess the colour compatibility and durability of these materials.

05

Prototype Development

  • Create initial prototypes using selected plastic bottles, designing them to replicate the fluid motion of fish.

  • Experiment with various designs to achieve lifelike movement and aesthetic appeal.

06

Testing & Refinement

  • Test prototypes in water environments to observe and improve their movement.

  • Adjust colours and patterns to closely match those found in nature, ensuring they are visually captivating.

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TESTING

This example is one of the earliest iteration of the New Species 'animation.

 

This animation incorporated:

  • The fish movement to the plastic bottle. 

  • Interpretative artistic sea anemones. 

  • Aesthetics & locomotion in relation to the position of the plastic bottle.

  • Colour compatibility and microplastics.

SALE IS ON

End of the season last catch

NEW SPECIES

An artistic contribution aimed at raising awareness about plastic pollution in our oceans.

MOOD ELEVEN 

The perception of space affects our emotions.

MOOD E·LEV·EN is an ongoing study started in 2020, which explores the emotions derived from grounded cognition perspective and how they are affected by the perception of the virtual space, music, and spatial soundscapes. 

Final design

The combination of artistic expression and factual education in this project aims to raise awareness about the devastating effects of plastic pollution on marine ecosystems. By creatively depicting fish morphing with plastic bottles, the project seeks to inspire action and responsibility towards protecting our oceans and their diverse inhabitants. 

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